OVERVIEW

Energy drinks have had tremendous success since their introduction, and research indicates that they maintain a very steady growth. The market leader has 80 % of the international market, so there is enough space of growth for worthy competitors. The present market offers only a few real competitors.
Most consumers tend to link energy drinks to a specific taste.

ATOMIC® Energy Drink distinguishes itself from other brands of energy drink, in its superior taste and its high standards of quality, which allows us to compete with the leading brands. Within the framework of the new dynamism Atomic decided to evaluate his identity. A long route was taken off to reach a refreshing, renewing and sparkling result.

The decision was not obvious but we had been persuaded of it that Atomic as of now had to radiate an identity. ATOMIC® don’t want to copycat the market leader in his layout. We want to be different not just because we want to, but because we think being different will grow our market share.

In the coming months we will be more than ever more impressive present in supermarket chains, media campaigns and talked-about events. ATOMIC® Energy Drink is now ready to make a brand name!

PACKAGIN

ATOMIC® Energy Drink is filled into 250 ml "Slim Cans". This is a very attractive format, and the most favored size by energy drink producers. Although its capacity might be little smaller then most soft drinks, our consumers do not only buy our product to relieve their thirst, but foremost to benefit from its effects. Therefore, can volume is not what matters most.

Our cans are made out of aluminum to ensure better conservation and to prevent the taste from altering. The expiring date for consumption is 18 months after date of production.